Are Emotionally Engaged Buyers Really What You Want?

Posted on 13. May, 2010 by in Franchising, Management Philosophy

Is creating an emotional bond or emotional engagement really what you’re after when working with prospective candidates who are interested in your franchise? If your job function is in franchise sales you’ll probably say “Yes”. If you’re a CEO you’re likely thinking “No?”. The nature of the franchisor-franchisee relationship is complex and must begin with a proper alignment of expectations if you want to achieve long-term viability.

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Problems Recruiting Qualified Franchise Prospects ? What Are You Doing About It ?

Posted on 28. Feb, 2010 by in Franchise Technology, Franchising

So much has changed around how franchise brands attract qualified prospects. Like many aspects of advertising, the game has fundamentally shifted. What can you do about it ? To be successful, brands must re-engineer their methods based on the following 9 disciplines: 1. Understand HOW and WHERE to engage qualified prospects; 2. People trust others […]

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