Is creating an emotional bond or emotional engagement really what you’re after when working with prospective candidates who are interested in your franchise? If your job function is in franchise sales you’ll probably say “Yes”. If you’re a CEO you’re likely thinking “No?”. The nature of the franchisor-franchisee relationship is complex and must begin with a proper alignment of expectations if you want to achieve long-term viability.
Are Emotionally Engaged Buyers Really What You Want?
Posted on 13. May, 2010 by Clint in Franchising, Management Philosophy
Designing a Process for Awarding Franchises – Part 2: Management
Posted on 14. Mar, 2010 by Clint in Franchise Lead Generation, Franchise Technology, Franchising, Management Philosophy
“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” -Albert Einstein In my previous post, titled “Designing a Process for Awarding Franchises – Part 1: Leadership”, I looked at the notion of how designing a process of awarding franchises has to start with […]
Designing a Process for Awarding Franchises – Part 1: Leadership
Posted on 13. Mar, 2010 by Clint in Franchise Lead Generation, Franchising, Management Philosophy
Designing a process for effectively awarding franchises can be challenging. There is both a management and a leadership component to doing it. You may recall the image that Stephen Covey paints in “The 7 Habits of Highly Effective People” whereby a group of Workers are fighting their way through the jungle, wielding machetes and cutting […]