How-To: Create Leads from Twitter Conversations

Posted on 24. Mar, 2010 by in Case Studies, Franchise Lead Generation, Franchise Technology

Many franchisors utilize Twitter to communicate their products and services to would-be customers.  But how do you know if your social media efforts are paying off?  Can you pull up a real-time report to see just how many new leads you’ve created over the past week?  If you find an interesting conversation taking place about […]

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Designing a Process for Awarding Franchises – Part 2: Management

Posted on 14. Mar, 2010 by in Franchise Lead Generation, Franchise Technology, Franchising, Management Philosophy

“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” -Albert Einstein In my previous post, titled “Designing a Process for Awarding Franchises – Part 1: Leadership”, I looked at the notion of how designing a process of awarding franchises has to start with […]

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Designing a Process for Awarding Franchises – Part 1: Leadership

Posted on 13. Mar, 2010 by in Franchise Lead Generation, Franchising, Management Philosophy

Designing a process for effectively awarding franchises can be challenging.  There is both a management and a leadership component to doing it.  You may recall the image that Stephen Covey paints in “The 7 Habits of Highly Effective People” whereby a group of Workers are fighting their way through the jungle, wielding machetes and cutting […]

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Fundamentals: Franchise Lead Generation with Google Adwords

Posted on 10. Mar, 2010 by in Case Studies, Cloud Computing, Franchise Lead Generation, Franchise Technology, Franchising

As a follow up to yesterday’s post about effectively managing lead-flow, I’ve posted another video showing what I’ve found to be very useful and effective tools for lead generation. You might want to consider incorporating Google Adwords campaigns into your repertoire for franchise lead generation. The ability to target micro-channels and create highly relevant campaigns […]

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Fundamentals: Are You Effectively Managing Lead-Flow?

Posted on 09. Mar, 2010 by in Case Studies, Franchise Lead Generation, Franchise Technology, Franchising

In the spirit of posting helpful information that has real-world applicability, I’ve put together a short video demo of effectively managing lead flow.  This clip deals with managing incoming or reactive lead flow, as opposed to proactive lead generation. Sophisticated franchise companies will have multiple lead generation campaigns in place, at all times, and in […]

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