Fundamentals: Franchise Lead Generation with Google Adwords

Posted on 10. Mar, 2010 by in Case Studies, Cloud Computing, Franchise Lead Generation, Franchise Technology, Franchising

As a follow up to yesterday’s post about effectively managing lead-flow, I’ve posted another video showing what I’ve found to be very useful and effective tools for lead generation. You might want to consider incorporating Google Adwords campaigns into your repertoire for franchise lead generation. The ability to target micro-channels and create highly relevant campaigns for specific target markets, along with the powerful analytical capabilities and budget options served up by Google Adwords makes it a no-brainer to incorporate into your overall strategy. The benefits of Adwords is exponentially increased if you incorporate it into your CRM system which will allow you to more easily analyze your ROI, among many other metrics.

Check out this video for an overview of the benefits of a Google Adwords and Salesforce mashup.

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