Are Emotionally Engaged Buyers Really What You Want?

Posted on 13. May, 2010 by in Franchising, Management Philosophy

Is creating an emotional bond or emotional engagement really what you’re after when working with prospective candidates who are interested in your franchise? If your job function is in franchise sales you’ll probably say “Yes”. If you’re a CEO you’re likely thinking “No?”. The nature of the franchisor-franchisee relationship is complex and must begin with a proper alignment of expectations if you want to achieve long-term viability.

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Fundamentals: Franchise Lead Generation with Google Adwords

Posted on 10. Mar, 2010 by in Case Studies, Cloud Computing, Franchise Lead Generation, Franchise Technology, Franchising

As a follow up to yesterday’s post about effectively managing lead-flow, I’ve posted another video showing what I’ve found to be very useful and effective tools for lead generation. You might want to consider incorporating Google Adwords campaigns into your repertoire for franchise lead generation. The ability to target micro-channels and create highly relevant campaigns […]

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The 5 Most Important Aspects of IT for Franchisors

Posted on 25. Feb, 2010 by in Cloud Computing, Franchise Technology, Franchising

Information Technology within franchise systems would appear to be a scarcity, judging by the lack of conversation on the topic. In this post, I’ve laid out 5 of the most important aspects that franchisors will require from their technology vendors.

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What is a 360-degree view, anyway?

Posted on 13. Feb, 2010 by in Cloud Computing, Franchise Technology, Franchising, Management Philosophy

Like most companies in most industries, franchisors have plenty of moving parts and pieces in their business. For instance, there are potential franchise candidates to evaluate, real estate to analyze, franchisees to train, and franchisees to support; not to mention all of the franchise contracts, leases, and disclosure requirements to keep tabs on. Many franchisors tout ” proven systems” as a main selling point or advantage to becoming a franchisee, however a quick look under the hood would reveal that many franchisors don’t have their own internal processes sorted out.

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How Do Franchise Systems Succeed ? Deming and His 14 Points

Posted on 01. Feb, 2010 by in Franchising, Management Philosophy

Franchise systems come in many shapes and sizes. Long term success doesn’t come in the form of just more franchise sales. Insightful management and development of franchise systems is achieved via the adoption of certain philosophies, and many of those are counter to what pundits or experts claims.

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